07: The Modern Way to Building Your Network Marketing Business with John Melton

John Melton and his wife Nadia have built a powerful, exploding network marketing team. Hotel meetings and 1:1 presentations still work but there's an easier way than having your time committed every weekend to meeting after meeting. Social media has reinvented an easier, more immediate solution to allowing network marketers build their empire from the comforts of their own home. We all joined a business opportunity to experience more freedom. Time freedom, financial freedom and freedom from working the 9-5.

Learn how John and his beautiful wife build their team exponentially faster by using modern methods

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06: Following Your Vision and Mission with Joel Brown

Are you courageous enough to follow your dreams? In this powerful interview with Joel Brown, founder of Addicted 2 Success, we cover the mindset shifts that led Joel to success.

What You'll Learn In This Episode:​

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05: From Electrical Engineer to 11 Million Dollars In Sales Online With Ferny Ceballos

Affiliate and attraction marketing all in one riveting interview with Ferny Ceballos

Click To Watch Interview

Ferny Ceballos is a graduate from the Massachusetts Institute of Technology (MIT) and the University of Southern California, in Computer Science and Electrical Engineering, respectively. After working for 5 years as an aerospace engineer, his entrepreneurial aspirations motivated him to turn to the network marketing and internet marketing industry to escape the rat race. Since leaving Aerospace in 2008, he has personally been responsible for over 11 million dollars in sales online over 10 years in his personal business, and helped countless clients produce six-figure and seven-figure incomes promoting their businesses using the internet.

04: Jessica Higdon on Social Media Marketing for the Network Marketer

1. You were able to become a top earner within your company using social media, what platform would you recommend is best for NWM Professionals?

2. Let’s dive into your actionable tips for Facebook. So much has changed, especially now that FB live exists. People can actually do attraction marketing so much easier and draw in their ideal client. What are 3 Steps we can take and implement today on FB?

3. You and your husband decided to build a brand alongside your efforts in your NWM company, how long would it take someone to start seeing success with blogging and branding themselves if they started today?

4. Your most recent training was on LinkedIn and it’s a very powerful source of leads because the people on LinkedIn tend to be more professional as they are there for business. Aside from having your profile in alignment with whom you want to attract what are 3 Steps we can take to develop our business using LinkedIn as the vehicle?

5. If you were to start in a network marketing company all over again (we realize you aren’t) but what would you do to have immediate success?

If you aren’t taking your network marketing business to social media, you aren’t seeing your business full potential.  Listen in to actionable strategies from the master of social media, Jessica Higdon.

03: From Teacher to Internet Millionaire With Kate McShea

Listen to inspiring interview with Kate McShea as she proves that a teacher making $30,000 and no former experience can become an internet millionaire. Kate shares her video marketing formula, Facebook strategies, and webinar how-to's.

About Kate:

Kate and her husband Andrew were ready to throw in the towel in 2013. They had been in the network marketing and affiliate marketing businesses for a year with no results. From the moment of deciding to make her online business an actual profession, they were able to achieve these results in just 12 months:

Just 12 short months later in June of 2014:

• We generated over 30,031 leads leveraging video marketing and social media.

• Signed up over 937 members into our home business in less than 9 months on complete autopilot.

• Became the Top Affiliates in Total Leads and Sales for our company

• Went from ZERO to earning a Multiple 6 Figure Income in less than 15 months

• Placed in the Top 4 of some of the most competitive affiliate contests with our online marketing tricks

• We went from front row at the No Excuses Summit in 2013 to being asked to speak at the No Excuses Summit 2014 on the topic of video marketing. We’ now sought after speakers and trainers on the topic of online lead generation, video marketing and closing autopilot sales.

Since that time Kate and her husband have gone on to build a 7-figure income online. Visit Kate here on her website.

02: Attraction Marketing Using Facebook with Julie Burke

If there's anyone that can teach attraction marketing, it's Julie Burke. After quickly becoming a 6-figure earner in her current network marketing company, Julie believed that attraction marketing would actually buy her the freedom that most entrepreneurs only dream of. The truth is, most of us can build relationships, after all we are in a relationship business but most of us don't care to be out prospecting 24/7. But what if there was a way that we could get leads 24/7 on autopilot?

Attraction Marketing

After only 14-months in Julie's network marketing company she was able to hit 6-figures. Now Julie has been able to grow her downline to over 8,000 over the past few years and is at multiple, multiple 6-figures for income. She teaches others how to grow, scale, and leverage social media to grow their own business.

Julie is here to show us how to leverage Facebook and attract our ideal client!

A Snipet from Julie's Story:

Now I know the true meaning of success.

"Today, I inspire others to be bold, take control of their life and offer them guidance along the way. My influence continues to grow exponentially both inside and outside my company.

I'm proud to say that I finally found the perfect life/work balance that I had always dreamed for myself since I first entered the workforce at 17.

I’ve hosted live training expos, podcasts and leadership seminars; won trips through my company, became a 6 figure income earner within my first 14 months, and I’m on track to becoming a company Millionaire. On top of all that, I'm able to run my 2 business' from my Chicago home.

I call myself the CEO of our household (both as a mom and in the office). My relationship with my husband continues to grow (10 years this May!) and am proud of the time I've been able to dedicate to my 2 little boys."

How to find Julie: Createsuccesswithjulie.com

Julie on Facebook: Julie Burke

Listen to Julie's Episode on iTunes

Listen to Julie's Episode on Stitcher Radio:

Episode 01: Improve Communication Skills with Millionaire David Norrie

Join me as I interview communication expert, David Norrie. David is the creator of the Speak Up program. Since most online business' start with effective communication skills and building stronger relationships I know that this episode is the BEST one to kick off with!

Attraction Marketing Formula – Magnetize More Ideal Clients

The Attraction Marketing Formula

If you're reading this there's a good chance you accidentally became an entrepreneur.  You fell in love with a product and now you want to attract others to you that will love it as much as you do. How? The answer lies in the attraction marketing formula.

What Is Attraction Marketing?

Unlike traditional marketing aka pestering your warm market family and friends, attraction marketing enables you to fully identify whom you want to attract, put your message in front of them, and build a closer relationship with them.

Wouldn't it feel better (less icky) to talk to people who already want what you have to sell?

What if you could magnetize your dream client or business builder so they are asking you for information instead of you chasing them?

I know, I know it sounds too good to be true...but it's been proven by professional marketers that it's 100% achievable.  I've tested out the entire system and have had great personal experience with magnetizing amazing people (ahem...you're reading this you saavy thing you)!

Magnetize More Ideal Clients

Step 1: Identify Your Ideal Client aka Ideal Avatar

Identifying your ideal client is THE most important first step.  


Do you want to attract people that aren't serious about your offer?  Or people that will tell you they're "all in" or people who are really just kicking your tires and trying to get free advice?

I'm guessing you said a resounding YES! (fingers crossed*)

I bet you want to attract a go-getter, someone so serious about their goals, they know their "why," and they've really just been waiting for you to show up with your offer.  Your offer speaks to their need.  Your offer is the answer to their prayers and you are the perfect mentor for them.  They are coachable, dependable, and have leadership qualities.  ​There's no money objection because they actually see the value in what you are offering.

If the above sounds like a dream client, it's possible to not only attract another one of her but many.  The more defined and clear your avatar (marketing term for ideal client), the greater possibility you'll magnetize her in.​

An avatar is a fictitious character that represents your ideal client

Click to Tweet

Define Their Demographic

  • Where does she live?
  • Does she have kids?
  • Is she married?
  • What does she believe in: (Jesus, Buddha, The Law of Attraction, etc.)
  • Where does she shop?
  • Does she make purchases online?
  • What does she read?
  • What websites does she frequent?
  • Who does she "Like" on Facebook?

What Problem Can You Solve?

  • What is her goal this year?
  • What keeps her up at night worried?
  • What will she feel bad about this year if she doesn't accomplish it?
  • What emotions would make her know, like, and trust you?
  • What pain does she want to avoid (that your product could solve)?
  • What are her deepest desires?
  • What pain would she like to avoid?

Understanding your target market is easy with the 5 keys below:

Once you've identified your ideal client or your avatar, the next step is to invite her (or him) to have a closer relationship with you.

In marketing terms we call it building an email list.  

Inviting someone onto your email list (keep reading if you don't have one, I've got you and will show you how) is like someone inviting you into their house for the first time.  Once you get your ideal clients attention, invite them onto your email list, then you get the opportunity to build a closer relationship with them.

Any type of service requires marketing and selling (no matter if you just call it sharing).  And in order for someone to buy from you they have to know, like, and trust you.

Inviting someone onto your email list is like someone inviting you into their house for the first time. ~ Lisa Rooney

Click to Tweet

Build An Email Marketing List

Why build an email marketing list anyway?

It's a rare occasion that someone will see your amazing Facebook post or Instagram or Snapchat...(fill in the blanks on the latest social media tool) and reach out and buy your product.

Not to mention there are thousands and thousands of other sales professionals just like you.  They are selling the exact same thing as you.  What makes someone purchase from you?  


You are the secret sauce of your business.  All day long, it's you.

Your ideal client needs the chance to get to know you enough to trust you with their results.  Whatever it is your selling.  They need the opportunity to say "without a shadow of a doubt, you can get me there."

And since most of us are in a relationship marketing business, we need a tool like an email marketing list to develop a closer relationship.

Now you have to consider a couple of things:

If you don't currently have an email marketing service, Aweber has a free trial and is pretty user friendly for the non-techie person.  I used Aweber for a period of time but recently switched to GetResponse.  They also have a free trial period and I switched because I'm a visual person.  I prefer to see the campaigns from a visual perspective on a chart or graph layout. Both are great services.

Build A Know, Like, and Trust Factor With Your Ideal Client

You might wonder (online and offline) how do I create more trust with potential clients?

It's easy.  Let me ask you a question:

What would make you trust someone enough to buy from them?

If I were to answer that same question, I would say something like:

  • If you were consistent at your message
  • If you had the results (or were getting the results) I wanted
  • If you did exactly what you said you would
  • If you didn't push me to a decision (which would make me feel anxious), but you educated me in a way that I understood the benefits of what you offered
  • If you asked the right clarifying questions to me and understood why it is I was looking for a solution to a problem
  • If you understood my problem fully
  • If you spoke to my pain points and gave me that "I understand your pain" feeling.

One thing that will help your relationship with your ideal client is to continue offering them value and life changing advice.  

You might feel "who am I to be an expert?"

It's common that entrepreneurs struggle with this insecurity however, you have to consider that you can become an expert at a topic just by reading 3 books on the subject.  

"According to a study by a publishing firm called The Jenkins Group, 42% of adults never even read one book after graduating college! If you read three books on a topic, apply what you have learned, summarize your findings, and teach your new knowledge to others (by writing or speaking), you will know more about that topic than more than 99% of the population, classifying you as a true expert."​ (1)

​By using your email marketing autoresponder, maintaining a relationship just became easy for 1:many people you'll acquire on your list.  

Autoresponders allow you to write your message once.  Write it like you would to your ideal client.  Then send it as an automated sequence to the many people that opt in for your amazing content.​

Trust Must Be Created Before A Sale Can Ever Happen

Crafting the Perfect Lead Magnet

Now that you've gotten the attention of your ideal client by way of advertising or posting on social media you need them to invite you to their house.  In other words, you need them to opt in to your newsletter (your email marketing list).

Offering a lead magnet​ or a freebie that is related to what you're selling is the next step.

If you're not sure what to offer for a lead magnet not to worry, there's a ton of options that allow you to show off your skills, offer massive value, and wow your new ideal.

Here's some ideas suggested by this post from Entrepreneur.com

  • A cheat sheet of tips, lists, or worksheets that will help solve their main problem
  • A template (people love if something is already done for them).
  • Videos, tutorials
  • Workbooks
  • Swipe files and tool kits

​No matter what you decide to offer, make sure it's epic.

This is your first impression to your ideal client.

Let me ask you a question, if you invited me to your house for the first time would you clean it ​for the best presentation?  Emailing me is the same thing.  

You've got one chance to make a first impression.

If my overall impression is that you are trying to bombard me with high-pressured selling then it's obvious you're not genuinely trying to build a relationship with me, understand my pain point, and solve it.  

Don't go for the quick sale and break up a new relationship.

But now that we are speaking of selling, let's get into the appropriate way next...

Market To Your List

There is a fine art with selling and marketing to your list.

Let's say with some implementation of the above steps, your list is now filled with your ideal clients.  

You've attracted hundreds, maybe even thousands of your ideal client onto your email marketing list.  How you treat them will definitely make or break your business.

​Here's some things to avoid so you don't lose the subscribers you spent time and money to acquire:

    • ​Always sell
    • Only email them when you want to sell them something
    • Halfheartedly throw an email together 
    • Spam people (breaks trust)
    • Sell or share the names on your email list to a vendor (breaks trust big time).
    • Ask for the sale too soon
    • Never talk to them again if they say "no" to your offers

On the contrary, there's some things you really want to do to impress your list of ideals:

  • Craft emails that feel personal and heartfelt
  • Email on a regular basis
  • Provide epic, life-changing content and advice
  • Give value, value, value...the money will follow
  • Treat them like they are your tribe
  • Create ways they have access to you (like through FB groups or a private group)
  • Speak in a way that relates to them.  Make them say "me too."  
  • Address their pain points and deepest desires in your messaging
Email Marketing

Creating A Residual Stream of Leads and Sales

Creating  a fully functional marketing funnel is a lot of work but if it created a steady stream of leads and sales for life, would you think it was worth it?

Right now your marketing might be in your warm market.  It might be only 1:1 conversations.

But the potential exists to have 1:many conversations daily building stronger relationships and creating a steady stream of your ideal clients.

The Big Takeaway

By setting up an automated sales funnel, your business could run on autopilot.

No more searching for the next lead or having your warm market turn down your offer.  No more hearing so many "no's" or objections.

Your automated system can filter your prospects for you so the time you do actually spend talking to a prospect is a highly qualified sale.​

Resources Mentioned

Email Autoresponders:  Aweber or GetResponse

Attraction Marketing Bootcamp (Free)

Attraction Marketing Formula (the same course I learned from)


Spend the Next 10 Days Learning Attraction Marketing Free

Thank you so much for reading this post.  Please share this with someone you know could benefit from it.  I'd love for you to help me get my message out!

Always in your corner,


Online Success Coach, Professional Network Marketer, Nutritionist